Patron of
Are you the best-kept secret in your industry?
Sherpa
ABOUT SHERPA
Sherpa helps you step out of the shadows with a message the market can’t ignore.
Your clients love you. Your team delivers. But ask someone outside your world what you do and why you’re different, and the answer gets vague fast.
That’s the gap. The business has grown, but the brand, the message, and the marketing haven’t kept pace. You end up competing on price when you should be competing on value. Losing work to businesses you know you’re better than. Sounding like everyone else in a market that’s already too noisy.
Sherpa closes that gap.
What changes after Sherpa
You walk away knowing exactly who you’re in business for, what makes you different, and how to say it in a way that lands.
Your brand stops underselling you. Your marketing starts working to a plan instead of running on instinct. And your team tells the same story every time they talk to a client, because the story is clear, sharp, and worth telling.
The line we hear most often from businesses that have been through it is, “We knew we were good. We just couldn’t explain it until now.
How it works
Sherpa is built around your business, not a template.
We work alongside you in person, session by session, peeling back the layers to find what’s already strong and turning it into something the market responds to.
At the same time, you operate within a supportive team with a clear model, shared standards and a recognised brand that connects strategy, marketing and people.
01
We start with the truth
Where the business sits today, what’s getting in the way, what opportunities you’re sitting on, and how it feels right now. Then we define what success looks like for the business, for you personally, and for the impact you want to create.
02
From there, we get specific
Who are the customers you want most? What do they care about? Why would they pick you over everyone else? We sharpen your positioning, craft your message, and shape your brand so it reflects the business you’ve built rather than the one you’ve outgrown.
03
Then we build the plan
Campaign ideas, a 12-step marketing roadmap, and a 90-day action plan so you leave knowing exactly what happens next.
04
The moment that catches people off guard
When your new positioning comes to life visually with a style board showing how your brand, message, and campaigns could look and feel in the real world, you stop imagining what the business could become and start seeing it. That’s usually when the energy shifts.
CLIENT RESULTS
The results speak for themselves
Working with SUMMIT has been a genuinely valuable part of our journey. We see them very much as an extension of our team rather than an external coach.
Over the past 18 months we have seen revenue increase and our gross margin has improved. This hasn’t come from one single change, but from improved strategic planning, better preparation and clearer focus.
Over the past 18 months we have seen revenue increase and our gross margin has improved. This hasn’t come from one single change, but from improved strategic planning, better preparation and clearer focus.
David Doughty, Managing Director
Love the guys at SUMMIT. When you work with them you really feel as though they care about you and your business. Very relational and very knowledgeable. SUMMIT have transformed how we’re perceived in the market, our marketing and creative consistently make us stand out in a noisy crowd, driving real business results through strong case studies and testimonials that resonate with our target audience.
Marc McLoughlin, MD/Chief Orca
Working with SUMMIT has been revolutionary for our business. The team have helped us to develop our skills in business and people management, build a strong value proposition, and develop a clearly defined roadmap to get us to our five year goal. By sharpening our brand and messaging we have already seen huge impact specifically with our key suppliers who now consider us as a major part of the future success in the UK market.
Will Doherty, Founder & Managing Director
Working with SUMMIT was great from start to finish. It made us think clearly about our clients and how to position ourselves in the market. The rebrand and positioning above competitors gained new clients and more work with existing ones, driving a 15% increase in profit and 30% boost in visibility. The feedback on our rebrand, including new logo, strapline, van signage and website, has been amazing and definitely secured new business.
Anthony Hamlett, Director
We partnered with SUMMIT to improve our marketing efforts, and the experience exceeded our expectations. Their team was strategic, responsive, and genuinely invested in our success. Since working with them, we’ve had lots of traction regarding new clients and a genuine interest in the business model. I wouldn’t hesitate to recommend them to any business looking to grow.
Andrea Barnes, Head of Business Rates
Excellent experience with SUMMIT. A friendly team with a variety of skills allowing an holistic approach to web design and marketing. We are proud of the branding and website and have had lots of compliments on the quality of the site.
Guy Shorrock, Owner/Director
The right level for your business
Sherpa isn’t one size fits all.
It’s designed to flex depending on the size of your business, the complexity of the opportunity, and where you are right now.
Sherpa Discovery
A short conversation to understand your situation, explore the opportunity, and work out which level of Sherpa fits. No commitment, just clarity.
Sherpa Sprint
A focused half-day workshop for founders and smaller businesses. You’ll leave with campaign ideas, quick wins, a clear message, and a marketing plan you can act on straight away. Ideal if you need momentum fast and the challenge is relatively contained.
Sherpa Session
A full-day programme for businesses with more complexity. Goes deeper into your value proposition, messaging, and campaign roadmap. You’ll receive a comprehensive marketing strategy deck with research, repositioning, and creative direction.
Sherpa Strategy
The full programme, delivered across four to six half-day workshops with your leadership team or board. This is for businesses ready to reshape how they show up in the market. You’ll come away with a complete marketing strategy, a defined value proposition, evolved brand and messaging, campaign concepts, a 12-step action plan, and a 90-day roadmap
Sherpa Execution
Once the strategy is in place, our in-house creative team can bring it to life. Campaigns, branding, design, content, and ongoing marketing support, all built from the work we’ve done together.
Is this where you are?
You don’t need Sherpa because your business is failing. You need it because the business has outgrown how it presents itself to the world.
You might recognise some of this: you struggle to explain what makes you different. Your marketing feels scattered, with no plan connecting it to a commercial result. Competitors with weaker products keep winning because they look and sound better. Your team delivers a different message every time they talk to a client. Or you’re sitting on an opportunity like a new market, a new service, or a rebrand, and you don’t have the roadmap to go after it.
Sherpa closes that gap.
